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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and the Natural History Museum will launch a temporary store stocked with exclusive merchandise. Enthusiasts can look forward to products like stationery, plushes, and artwork that are drawing from the museum's theme. For collectors, however, will be a specially made Pikachu card, given as a free bonus for the pop-up. This shop will operate both the physical location to online between late January and mid-April.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with beautiful artwork depicting creatures in their wild environments. The concept like the kind of research an in-world scientist could produce after trainers submit their data, or what Charles Darwin could have sketched if the Galapagos teemed with flying-types rather than birds. A key appeal stems from the book's serious treatment, presenting Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly to issue to release promos for major tournaments or brand collaborations. A lot such collector items typically highlight the iconic mouse Pokémon that acts as the franchise mascot. What distinguishes this new promotion apart however, is the unusually large size. Although exact measurements have not been publicly disclosed, availability is guaranteed to be highly restricted, with customers limited to only a single card per purchase.

Curbing Reseller Activity

According to an official announcement, some of the merchandise may also be available beyond the institution itself. However, broader availability is slated for specific stores within the United Kingdom. Critically, collectors cannot purchase this promo through the online Pokémon Center. While reseller interest is a given, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. If you're unable to attend, consider the upcoming fossil-themed display coming to the Windy City in the coming months.

"Every penny from purchases from the museum store and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers who are scientific inquiry and finding answers to the planetary emergency," the statement says.